PROJECT: Logo design
Janus is a new modern Dentistry based in Belgium with the focus on experts in field of aesthetic dentistry and laser therapy.
The brand’s visual is largely inspired by the Janus Myth. Janus is the god of beginnings, gates, transitions, time, duality, doorways,passages, and endings. He is usually depicted as having two faces, since he looks to the future and to the past.
The illustration was inspired by owners profiles with the infinite symbol in background symbolizing the laser precision.
The mix of them give the perfect visual metaphor that encapsulates Janus’s personality: the past (in this case: the mother)and the future (the daughter) in a infinite life circle (3 generations of dentists).