VSV – NuNi

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The “NuNi” campaign for the Flemish Foundation for Traffic Studies (VSV) and AKQA Brussels. The goal was to raise awareness among young drivers about mobile phone use while driving, employing an innovative and cultural approach rather than traditional warnings. The campaign’s core was a hip-hop track and music video that, through irony and parody, reintroduced the concept of “being unreachable” as a conscious choice, summarized by the motto “NuNi” (not now). In my role, I created the motion design elements featured in the music video. Dynamic animations and deliberately exaggerated motions, drawing inspiration from the visual style prevalent on platforms like TikTok and YouTube. This approach allowed us to capture the attention of the young audience, reflecting the constant flow of notifications and reinforcing the campaign’s parodic tone, making it memorable and impactful.

Year

2022-2025

Credits

AKQA