Hansaplast

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The Challenge was to create an high-impact, premium promotional box for Hansaplast to launch their new High Resistance plaster, targeting press and key influencers. The packaging needed to bridge the gap between heavy-duty product protection and an immersive launch event featuring live painting.

I designed a box wrapped in the brand’s iconic corporate blue. The concept was built around “unleashing creativity without fear of injury.” The structural design not only protected the product during shipping but served as an interactive canvas. Used actively during a live painting event, the box became part of the artistic performance, reinforcing the plaster’s core message: extreme resistance in any environment.

Year

2025