Atypik Games ASBL
ATYPIK GAMES ASBL it’s an association who organise escape game and role game to discover and preserve the cultural heritage in Marche-en-Famenne, Belgium.
The logo it’s a mix of mystery and enigmatic symbols. First the Solomon’s knot. It’s a traditional decorative motif used since ancient times, and found in many cultures. Despite the name, it is classified as a link, and is not a true knot according to the definitions of mathematical knot theory. Since the knot has been used across a number of cultures and historical eras, it can be given a range of symbolic interpretations. Because there is no visible beginning or ending, it may represent immortality and eternity. The knot is sometimes designated the all-faith symbol of faith, but, at the same time, it appears in many places as a valued secular symbol of prestige, importance, beauty. Around the node there are 3 red circles. These circles symbolize the 3 owners and game masters who watch the “player game” from the outside. On the right a triangle symbolizes the direction to exit and win the game. The name Atypik is a combination of the owners’ names.
SITE WEB – UX
We decided to developer an easy and clear website, totally responsive for smartphone and tablet. Because clients need to book online their game we have put the button “reservation” is in evidence in every page, with record time, client comments and witnesses, clear and simple price list and smart booking blank. The escape room location and interior is not showed whit photos and promotional video because Atypik want to leave more experience impact during the real game and during the first visit. The graphic design has inspired by the medieval tower interiors colors. After 1 year the site count over 30000 views.
According with the client we decided to developed 3 different promotion strategies:
- Word of mouth or Buzz marketing
- Brochure with promo code
- Video Promo via social networks
- Facebook Ads to show records and players